Monday 29 September 2014

Mobile Friendly Web Design- The Best Option For Your Mobile SEO Strategy

As the need of smartphone and a tablet is rapidly increasing, so does the importance of mobile-friendly websites. If SEO is a key component of your digital marketing strategy, then having a mobile-friendly website is your vital need. It is true that mobile search will overhaul desktop search at some point in the near future as well.

It is really difficult to choose between a responsive website or a separate mobile website. However, both options have their own pros and cons. The option that suits your business depends on many factors, such as the purpose of the website, the intended target audience, and SEO. If SEO is a factor, you should consider the reasons mentioned below that why responsive web design Colorado Springs is the best option for your mobile SEO strategy.

•    Recommended By Google

As google has 67 percent search market share, when it speaks, search marketers listen. Google states that responsive web design is its recommended mobile configuration. Moreover, Google prefers responsive web development Colorado Springs as content that lives on one website and one URL is much easier for users to share, interact with, and link to them to the content that lives on a separate mobile site. Google is now focused on user-experience as a ranking factor, this should be taken into account with regards to SEO.

•    Responsive Web Design Works Well On Many Devices

A responsive website can improve user-experience across many devices and screen sizes. This is an essential  and appealing characteristic, as it is impossible to predict all the devices and screen sizes users will use to access your site. A site that works well despite of these variables will provide more consistency than a separate mobile site that is designed for a specific device and screen size.

•    Easier to Manage

A separate desktop and mobile site requires separate SEO campaigns. It is always easier to manage one site and one SEO campaign than managing two sites and two SEO campaigns. This is a major benefit a responsive website delivers over a separate mobile site.

•    Conclusion

Responsive website design Colorado Springs is recommended by Google, as it allows one website to provide a great user-experience across many devices and screen sizes, and it also helps managing your SEO strategy easier. Due to these reasons, responsive web design is the best option for your mobile SEO strategy.

No comments:

Post a Comment